Tentative Schedule

Wednesday, November 16, 2022

Registration Open 4-8pm (Laurel Foyer)

Thursday, November 17, 2022

Registration Open 8am (Laurel Foyer)

Continental Breakfast 8am (Biltmore Foyer)

Exhibit Hall Open 8am (Blue Ridge)

Welcome Reception 5 - 6pm

Speaker

Time

Topic

Kursten Pierce, DVM, DACVIM (Cardiology)

Sponsored by Ceva

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8:30 - 10:00 am : The When, What, and How of Treating Canine Mitral Valve Disease

10:30 - 11:30 am : Canine Mitral Valve Disease : Clinical Case Studies

1 - 2:30 pm : Diagnosing and Managing Acquired Heart Disease without an Echocardiogram

3 - 4:30 pm : What’s that Sound? Approach to the puppy with a heart murmur

What’s that Sound? Approach to the kitten with a heart murmur

Jeff Mayo, DVM, DABVP, MANZCVS

Sponsored by Noxsano Animal Health

1 - 2:30 pm

3 - 4:30 pm

Surgery

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Welcome Reception at 5 - 6 pm - with Complimentary food and drinks

Sponsored By Zomedica

Friday, November 18, 2022

Registration Open 8am (Laurel Foyer)

Exhibit Hall Open 8am-4pm (Blue Ridge)

Lunch Session on Friday, November 18th at 11:30 AM - 12:30 pm Presented by Jeanette Pfaff, Senior Service, Support, and Education, "It’s about time - Time can influence laboratory sample conditions, diagnostic test results, patient wellness, and client satisfaction. MicroVet Diagnostic’s innovations in Point-of-Care diagnostics will reduce the time from sample collection to diagnostic results, thereby improving and solidifying the need for in-house clinical diagnostics." Sponsored by MicroVet Diagnostics

Speaker

Time

Topics

Peter Weinstein, DVM, MBA

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1. Making Your Practice Operations Cook Book a Recipe for Success

Do you feel as if everyday you are returning to square one when it comes to training? Are you re-inventing the wheel from 800 AM to 600 PM? Is there no consistency in what your team is doing between people; each day, let alone each hour? You need an Operations Manual or Cook Book full of processes or recipes that everybody can refer to and be taught by to provide a consistent experience for every stakeholder in your practice.

2. Mapping the Client Experience /Patient Experience

The experiences of your patients, clients, and staff all have defined steps that can be identified and mapped out. These steps and maps when documented an saved will increase efficiencies, consistency and profitability. Learn how to map the various experience and create a predictable outcome for your patients, clients and staff

3. Why you MUST have an Exam Room Advocate

The most successful businesses have learned to delegate responsibilities. Veterinary medicine is not as effective in this realm. The Exam Room Advocate is a hybrid between a receptionist and technician whose primary purpose is to manage work flow in the practice. They are the case manager now seen in human healthcare. The transciprtion nurse that helps medical record keeping. And the Schmoozer that helps the client feel more comfortable

4. Patient Lifetime Value--Keeping Clients for LIFE!!

Most practices worry so much about capturing new clients that they forget to try to bond their existing clients as "Raving Fans". What are some of the things that you can do to take your level of client service from "Target" to Nieman Marcus. Learn some very simple communication tricks to help bond your clients to your practice for life. The money you spend on external marketing is much more valuable when spent to retain a client rather than obtain a client.

When it comes to Key Indicators, most veterinarians compare their average transaction. However, this is really a measure of short term success. The real measure of your practices long term success is Patient or Client Lifetime Value. How much does each patient and/or Client contribute to the practice or their lifetime. Not only does this take into account the ACT but also a practice’s ability to retain clients/patients. Start using PLV as your measure of long term practice success

5. Creating an Education Marketing System that Retains Clients

For years, marketing was all about interruption and repetition with the hope of action. To be effective in the 21st century while using all of the new resources, social media, websites, etc., you have to engage and educate the client about the needed care for their pet and how you can exceed that need. Clients want to be involved with their pet’s care and it is our job as healthcare experts to educate them to the point that they understand what needs to be done and come in and ask for it.

Learning Objectives: how to create educational marketing pieces and how to use all possible resources to gradually and consistently educate your clients about new, current and future medical needs for

Mark Epstein, DVM, DABVP

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8:30 - 10:00 am : Opioids & NSAIDS: Updates You Need in 2023

10:30 - 11:30 am : Have the Nerve: Concept, Clinic and Updates of Local Anesthesia

1 - 2:30 pm : Those “Other” Pain Drugs: Fact & Fiction

3 - 4:30 pm : Pulling it Together: Protocols for Low- and High-Surgical Dose Procedures.

1-2:30pm

2:45-4:30pm

Saturday, November 19, 2022

Registration Open 8am (Laurel Foyer)

Exhibit Hall Open: 8am-4pm (Blue Ridge)

Speaker

Time

Topics

Peter Weinstein, DVM, MBA

See Topics

6. Have You Called Your Practice Recently

The telephone is the lifeline to your practice. On one end is a client or potential client seeking to have a problem solved. On the other end is veterinary hospital employee. And it is this variable that is of concern. Have you called your practice and listened to how calls are being handled? How professional is your practice being portrayed? Is your client service staff a barrier to your success? Scripts, communication training, and staff accountability are just a part of what is needed for a great client experience

7. What Numbers Do I Really Need to Look At? Or How Do My Vital Signs Loook?

Your practice management software and accounting software or accountant regurgitate information in such great volumes that it is intimidating. The number of reports you can request is daunting. However, as glutted as you are with information your practice is starved of the appropriate knowledge to make decisions. There are really just a handful of numbers that you need to look at each day, each week, each month, each quarter, each year, that can help you navigate through the morass of running your practice. The reason most doctors won’t look at their reports is because there is too much too look at. What if we could simplify it to the bare bones numbers that tell you how your practice’s vital sign’s look?

8. Taking the Pain out of the Money Talk

Talking clients about money is one of the most uncomfortable conversations that we have in practice. Sometimes the difference between life and death is determined by the effectiveness and ease of this conversation. Perfecting this discussion is needed to decrease the fear, anxiety and pain that results from presenting the invoice and discussing the payment options

Learning Objectives: creating a financial policy; scripting the money talk; simplifying the money talk; and getting comfortable with talking money

9. Secrets from the Consolidators That Can Help Your Practice

It is no secret that the veterinary consolidators are having an impact on the business of veterinary medicine. Do they have any secrets that you can implement in practice? As an independent practice, you have strengths and weaknesses that are different from the multi-practice ownership models. These strengths include flexibility, autonomy, and cohesiveness. On the other hand, the sheer number of practices gives the consolidators economies that have significant cost savings. From a human resource and marketing standpoint, what do you need to do to stay strong in the face of competition. What numbers do you need to be monitoring that the consolidators are looking at ? It is the small things that can make a huge difference. Do you know what they are?

10. Rebound, Rebuild, Reimagine

The recent past has provided us with many lessons from which we can take home thoughts and ideas and ultimately take action. From this information, we can choose to rebound (to the way things were), to rebuild (to fix what might have been damaged) or to re-imagine (to create a practice more in line with the future). The decisions that you make will ultimately determine your practice’s destiny. It is time to re-imagine to meet the needs of the environment in which we conduct our businesses

Kursten Pierce, DVM, DACVIM (Cardiology) and Brooke Bridges, RVT NCSU (Cardiology Technician)

Sponsored by Ceva

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8:30 - 10:00 am : Who’s and Why’s of Dilated Cardiomyopathy (DCM), Presented by Brooke Bridges, RVT NCSU Cardiology Technician

10:30 - 11:30 am : Turn the Beat Around: Diagnosis and Treatment of Common Arrhythmias in Dogs & Cats, Presented by Kursten Pierce, DVM, DACVIM (Cardiology)

1 - 2:30 pm : Who’s and Why’s of Hypertrophic Cardiomyopathy (HCM), Presented by Brooke Bridges, RVT NCSU Cardiology Technician

3 - 4:30 pm : Tips for Sedation and Anesthesia of the Cardiac Patient, Presented by Kursten Pierce, DVM, DACVIM (Cardiology) & Brooke Bridges, RVT NCSU Cardiology Technician

Susan Baiz, DVM, University of Tennessee, Knoxville

Otitis (externa, media/interna and differences in dogs and cats) - Part I

Otitis (externa, media/interna and differences in dogs and cats) - Part II

Otitis (externa, media/interna and differences in dogs and cats) - Topical Therapy

Joseph Jordan, PhD, CEO

NC Physicians Health Program

NC Veterinary Health Program

8:30am - 11am

Drug intervention in the workplace

Recognizing substance use disorders in the workplace.

Sunday, November 20, 2022

Speaker

Time

Topic

8:30 am - 11:30 am